Fundraising Insights & Stories

Fresh takes every week. Insights, strategies, and stories from the fundraising frontlines, written by fundraisers, for fundraisers.

Featured articles

How Prostate Cancer Research turned supporter insight into a working AI tool

How Prostate Cancer Research turned supporter insight into a working AI tool

How Prostate Cancer Research turned supporter insight into a working AI toolCraig Linton
Published on: 04/24/2026

Prostate Cancer Research used supporter insight to build AI personas, boosting engagement, income, and personalised fundraising at scale.

Digital
How We Created The Free Responsible AI Guide

How We Created The Free Responsible AI Guide

How We Created The Free Responsible AI GuideCraig Linton
Published on: 07/16/2025

Why we created the free Responsible AI Guide—to help fundraisers save time and build deeper donor connections.

Digital

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